BLOG & RESOURCES

Web & SEO tips

Practical guides for businesses in the Marrakech-Safi region looking to improve their online presence.

Real estate5 min

Showcase site or full back-office: what a real estate agency really needs

A showcase site displays your listings. A back-office manages them. The difference determines whether your site saves you time or wastes it.

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Real estate6 min

Why your real estate agency loses leads without a good website

Poorly placed forms, slow loading times, no lead tracking: the most common reasons a real estate site fails to convert.

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Real estate6 min

Real estate CRM: what a real management tool should actually include

Spreadsheet, generic software, or a back-office built for real estate: comparing the options for managing listings, leads and clients day to day.

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Real estate8 min

Creating a website for a real estate agency: the complete guide

From site structure to essential features and SEO: everything you need to know before launching your real estate agency's website.

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Advice7 min

Communication agency or web agency in Essaouira: what's the difference, and which one to choose?

Website, social media, visual identity, SEO: who should handle what? A clear breakdown of communication agencies vs web agencies in Essaouira, and how to choose based on your needs.

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Advice6 min

Building a website for your restaurant in Essaouira: the essential guide

Up-to-date menu, online booking, appetising photos, featured Google reviews: what a restaurant website in Essaouira absolutely needs to fill tables.

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Advice5 min

A website for your shop or craft workshop in Essaouira

Jewellery, marquetry, rugs, leather: how a simple website helps Essaouira craftspeople and shopkeepers sell beyond the souk, including to customers abroad.

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SEO6 min

Why doesn't my site show up on Google in Essaouira?

Too new a site, no Google Business Profile, wrong keywords, technical issues: the most common reasons an Essaouira website stays invisible on Google.

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SEO5 min

How long does it take to become visible on Google in Essaouira?

Indexing, first results, solid rankings: realistic SEO timelines for an Essaouira business, and what can speed them up or slow them down.

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Advice6 min

Wix, Canva or a local agency in Essaouira: what should you choose for your website?

Are online tools like Wix or Canva enough for an Essaouira business, or does a local agency make a real difference? An honest comparison, without caricature.

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Case study8 min

Case study: how we built A.L.I's real estate platform in Essaouira

From local real estate agency to a bilingual site with a full back-office, multi-portal distribution and advanced SEO: a look back at building A.L.I Essaouira's platform with Web Mogador.

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Advice6 min

Building a website for your riad in Essaouira: what not to forget

Photos, online booking, multilingual content, reviews: the essential elements of a riad website that turns visitors into bookings.

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Advice6 min

How to choose a web agency in Essaouira: the right questions to ask

Portfolio, timelines, maintenance, code ownership: the essential questions before entrusting your website to an agency or freelancer in Essaouira.

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SEO5 min

How to appear on Google Maps in Essaouira with Google Business Profile

Google Business Profile is free and often overlooked. Here's how to optimise it to appear in the Local Pack and on Google Maps in Essaouira.

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SEO6 min

Is my business recommended by ChatGPT? The new SEO frontier (GEO)

ChatGPT, Gemini and Perplexity already recommend local businesses by name. Understanding GEO (Generative Engine Optimization) and how to prepare.

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Social media5 min

Instagram or Facebook for your business in Essaouira: which to choose?

Riad, restaurant, craft shop: which social network to prioritise based on your business and audience in Essaouira, and how to get started right.

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Social media5 min

Community management: should small businesses outsource it?

Between the time it takes and the skills required, many business owners hesitate to outsource their social media. Here's how to decide.

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Maintenance6 min

Slow or hacked website: the 5 most common maintenance mistakes

A neglected website becomes slow, vulnerable and loses its search ranking. Here are the 5 most common maintenance mistakes and how to avoid them.

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Applications5 min

Web application or standard website: how to choose for your business?

A website presents your business. A web application solves a specific business problem. How to know what your company actually needs.

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Applications5 min

5 signs your business needs a custom tool (not another spreadsheet)

Duplicated spreadsheets, information lost on WhatsApp, tracking errors: the signals showing it's time to invest in a custom tool.

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Maintenance5 min

Do you need a website maintenance contract? What it actually changes

Between "it works fine without one" and "it's essential", here's what a maintenance contract actually covers and when it becomes necessary.

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Advice5 min

Showcase site or online shop: which is right for your business?

Two types of sites, two different objectives. How to choose between a showcase site and an e-commerce store based on your business and goals.

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SEO7 min

Local SEO in Essaouira: a practical guide for businesses

Appearing first on Google in Essaouira isn't just for big companies. Here are the concrete levers to activate for effective local visibility.

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Advice6 min

How much does a website cost in Morocco in 2026?

Real prices, rate ranges and what truly drives website costs in Morocco. A practical guide before starting your project.

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